Russia Crisis Puts Diamond Marketing in Jeopardy

The Natural Diamond Council (NDC) is facing a massive budget cut in 2023 unless the industry steps in to compensate for the loss of Alrosa’s financial contribution, CEO David Kellie told Rapaport News.

“We’ve probably been impacted more than anybody [by sanctions against Russian diamonds] in as much as Alrosa was almost half of our funding,” Kellie said in an interview on Thursday. “I want people to understand that we are facing this financial shortfall, and it’s up to the industry to figure out whether we want to be successful or not.”

Following Russia’s invasion of Ukraine and subsequent sanctions placed on Alrosa, in March the miner suspended its membership of the NDC, which is mandated to promote natural diamonds on behalf of the industry. The company also stepped down from the NDC board and notified that it would cease all financial contributions.

Alrosa accounted for 45% of the NDC’s $70 million annual budget. De Beers contributes an equal amount, and the remaining members — Lucara Diamond Corp., Arctic Canadian Diamond Company, Petra Diamonds, Rio Tinto and RZM Murowa — make up the rest. India’s Gem and Jewellery Export Promotion Council (GJEPC) also contributes.

The loss of Alrosa’s estimated $31.5 million will not affect the NDC’s 2022 budget since it receives funding in advance of its spending plans, Kellie noted. Rather, it impacts the group’s plans going into 2023, “leaving us with a significant challenge for next year,” he stressed. “We need to resolve this by October time to have visibility as to what our strategy will be for next year.”

Now in his third year as NDC CEO, Kellie is appealing to others in the industry to support the organization and enable it to build on the strong growth experienced last year. The jewelry sector saw double-digit growth in 2021, exceeding pre-pandemic levels, by most reports. The spike in demand also had a positive ripple effect on the rest of the diamond and jewelry market.

“I think we’ve proven what we’re capable of doing since launching the Natural Diamond Council, and the impact of consumer demand on our industry,” he explained. “The last year and a half has demonstrated that the whole value chain is dependent on consumer demand.”

The NDC launched in mid-2020, rebranding from the Diamond Producers Association (DPA) as the body responsible for category marketing and driving consumer interest in diamonds. It shifted from a reliance on one central advertising campaign toward continuous content creation suitable for all platforms, particularly social media.

Now, after Alrosa has withdrawn its funding, the NDC needs more stakeholders from the industry to fill the void, Kellie pointed out. A fraction of revenue from various points in the supply chain would massively change the ability of the NDC to drive consumer demand, he noted.

The organization is still considering how companies can contribute, as well as the general appeal it is making, which would have to align with its legal structures and bylaws. Currently, funding could be via a voluntary contribution by corporations or through retail partners investing in their locality by using the NDC’s marketing assets — an avenue that has grown over the past two years, Kellie said.

He is calling on the industry to demonstrate leadership to drive consumer demand for diamonds.

“It’s a case of how we are going to keep this incredible industry moving forward,” he stressed. “My view remains that we are half the size that we should be if we look at the industry as part of luxury and not as a commodity. I would love to continue to drive this industry forward and to build it to what I believe it should be.”

The NDC is currently shooting its 2022 campaign, which will be unveiled around September, ahead of the holiday season. Kellie declined to confirm whether actress Ana de Armas had signed as ambassador for natural diamonds for a third year.

Source: Diamonds.net

China backs Russia in opposing bid to redefine conflict diamonds

Russian rough diamonds

China has joined Russia in opposing an effort to redefine conflict diamonds to include those sold by individual nations, as a rift between Western and pro-Russia nations jeopardizes the process for certifying rough diamonds as conflict-free.

Ukraine, Australia, Britain, Canada, the European Union, the United States and civil society groups were pushing to place Russia on the agenda at this week’s Kimberley Process (KP) meeting in Botswana and to broaden the KP’s definition, under which only gems funding rebel movements are “conflict diamonds”.

Russia, the world’s biggest producer of diamonds, has said the situation in Ukraine has “no implications” for the Kimberley Process.

China agrees that the Ukraine issue falls outside the scope of the KP, the country representative told the meeting, according to three sources. China joins Belarus, Central African Republic, Kyrgyzstan and Mali in backing Russia’s stance within the body, which seems unlikely to come to any agreement.

“It’s clear that this is posing really an existential crisis for the Kimberley Process,” said Hans Merket, a researcher at Belgian non-governmental organisation IPIS, who is a member of the civil society group.

“It has become impossible to even discuss the KP’s problems and shortcomings, let alone that there would be any room for convergence on how they can be addressed.”

China’s KP representatives did not respond to an emailed request for comment.

The KP certification scheme, designed to eliminate the trade in so-called “blood diamonds”, was set up in 2003 after devastating civil wars in Angola, Sierra Leone, and Liberia, which were largely financed by the illicit diamond trade.

The Kimberley Process Civil Society Coalition and some member states have been arguing to broaden that definition for years, but it is difficult to do as the KP makes decisions by consensus.

Jacob Thamage of Botswana, the current KP chair, said that more participants now believe reform is needed.

Source: mining.com

What is a ‘lab grown diamond’ ?

Laboratory grown rough diamonds

What is a ‘lab grown diamond’ ?

Laboratory grown diamond term is still a source of confusion for many diamond buyers and jewellers.

Natural Diamonds have been high coveted and sort after for thousands of years.

Diamonds have always been a status symbol for the elite and super wealthy, only becoming available to the general populations after large discoveries and marketing by the De Beers group.

The demand for mined diamonds has grown over the past century, At same time the source of new ground to mine has become ever increasingly hard to find or work.

This created the need for a scientific way to create alternatives. Enter Lab grown diamonds, or laboratory created diamonds.

Many Jewellers and most consumers are still confused about the process of creating a diamond, and how these stones actually differ from mined diamonds.

Laboratory grown diamonds are precisely the same in every way to mined diamonds but one. How the diamonds carbon bond grows under heat and pressure.

The growth structure of the carbon in natural mined diamond is haphazard and mixed with elements other than carbon. Nitrogen is the most common.

Lab grown are pure carbon for the most part, with distinctive growth structures visible under high magnification in gemological equipment available at the worlds notable laboratories.

How Can You Tell the Difference Between Lab Grown Diamonds?

Short answer is you can’t.

Lab grown diamonds are visually indistinguishable from natural diamonds, Not even and expert can tell the difference without gemological tasting equipment.

DTC Diamond View at the DCLA Laboratory Sydney

While some differences in old HPHT Lab diamonds can be identified under a special microscope, there’s nothing obvious about a lab grown diamond.

So how can a laboratory tell the difference?

Almost all natural diamonds contain traces of nitrogen, This is actually what gemologists use to screen out potential lab grown diamonds for further testing.

The actual gemological test requires state of the art gemological equipment. No counter top testers can prove the origin.

Are lab grown as durable as natural ?

The fact is lab grown diamonds are identical natural diamonds in strength, most of which have no flaws which could cause durability issues.

So as to the question Is a Lab Grown Diamond a Real Diamond ?

Rough lab Grown Diamond

Answer is, Yes, lab grown diamonds are 100% as real as diamonds that have been mined from the earth.

Not only are they identical in every single way except origin, they have all the same optical properties as mined diamonds.

DCLA remains the only laboratory in Australia that guarantees, every diamond ever graded has been tested for origin and all known treatments.

LVMH Makes It Official: Lab-Grown Diamonds Are Luxury

Lab-Grown Diamonds

In 2018, the FTC permitted “a mineral consisting essentially of pure carbon crystallized in the isometric system” to be described as a “diamond,” whether naturally occurring or man-made. Ever since then, the jewelry establishment has been erecting barriers of entry for lab-grown diamonds into their lucrative $84 billion global market.

The Natural Diamond Council established the official party line, declaring “Crafted by nature over millions of years, natural diamonds are inherently valuable, rare and precious.” Lab-grown diamonds, by contrast, are cheap manufactured substitutes whose value is “tied strictly to the cost of production” and therefore have no lasting value.

With the most to lose, luxury brands, including Bulgari, Cartier and Tiffany (now an LVMH brand), stood firmly behind that barrier and held only natural diamonds were luxury.

But now the walls have been breached with LVMH Luxury Ventures, along with other investors, having completed a $90 million investment round in Israel-based Lusix, a pioneer in the lab-grown diamond (LGD) industry.

Lusix joins MadHappy, Gabriella Hearst, Versed and Stadium Goods in LVMH Luxury Venture’s portfolio. Its investment priorities are clear: seek out brands at the forefront of emerging trends and innovation in the luxury market.

Specifically, it invests in “Iconic luxury brands, recognized for their distinctiveness and the quality of their products and services, with significant growth potential.”

Lusix fits the bill. It is the LGD industry’s first 100% solar-powered diamond producer with its stones sold under the “Sun Grown Diamond” brand. It can grow both clear and custom-colored rough stones in its large-scale reactors and it is one of the industry’s leading producers of premium-quality diamonds.

“LVMH’s investment in the lab space is a statement that lab-growns are going into luxury in a big way,” shared Marty Hurwitz, founder of The MVEye, a research firm specializing in the jewelry market.

“Right now demand for lab-grown diamonds is through the roof and the only thing holding it back is supply. LVMH investment in Lusix will give them secure access to premium-quality supply,” he continued.

Lusix’s technology edge made it particularly attractive to LVMH. The company was founded by Benny Landa, who made his name advancing digital printing technology with his Indigo Printing Company which was eventually sold to Hewlett-Packard in 2002.

He then formed Landa Group, and under that Landa Labs, to explore nanotechnology research and applications. Lusix was spun-off in 2016 as a separate business headed by Landa and co-founder Dr. Yossi Yayon with a Ph.D. in physics and post-graduate work at the University of California, Berkley.

The $90 million investment will be used to bring a second 100% solar-powered facility online this summer.

Landa said in a statement, “We are thrilled and proud to welcome such high-profile investors, most notably LVMH Luxury Ventures, bringing their financial support and valuable industry insights. Their help will contribute greatly to our company’s success while the implications of this investment, both for LUSIX and for the lab-grown diamond segment, are profound – and so exciting!”

Without a doubt, this is exciting news for the entire lab-grown diamond industry which today is estimated to total just under $6 billion and before this announcement was predicted to double in size by 2025.

With LVMH now giving its official luxury imprimatur to lab-grown diamonds, it is safe to bet it will grow even faster than that.

“Lusix is going to double its production by 2023 which will accelerate the market even faster,” Hurwitz shared.

In a final note, Frédéric Arnault, LVMH CEO Bernard Arnault’s 27-year-old son and head of its Tag Heuer brand, was likely instrumental in getting his father to take a closer look at LGDs. Earlier this year, Tag Heuer introduced its first watch featuring lab-grown diamonds at the super-luxury price of $360,000.

“It’s not about replacing traditional diamonds with lab-grown diamonds,” he shared with Vogue Business. “We use what’s different and inherent to this technology, allowing us new shapes and textures.”

Frédéric understands what the next-generation luxury consumers want and that is being given the choice between natural diamonds with their attendant environmental challenges and lab-grown diamonds that are renewable and can be produced without the high environmental price tag.

Plus, consumers can get a bigger and often better quality stone at a lower price. That’s the kind of choice everyone wants.

Source: Pamela N. Danziger Forbes

De Beers rises small diamonds price amid shortage

De Beers grading facility in Surat

De Beers, the world’s top diamond producer by value, has once again increased the price of its smaller stones as sanctions on Alrosa, its Russian rival, have worsened a global shortage caused by two years of covid-related shutdowns.

The Anglo American unit had hiked prices by about 8% at its first sale this year, with the sharpest increases of up to 20% affecting small-scale roughs, as demand reached pre-pandemic levels.

Prices for these diamonds, which usually end up clustered around the solitaire stone in a ring, have soared since early April, when Alrosa was targeted by US sanctions related to Russia’s invasion of Ukraine.

Diamonds are one of Russia’s top ten non-energy exports by value, with shipments in 2021 totalling over $4.5 billion, and its state-owned diamond producer is responsible for about a third of global supply.

Unlike Alrosa, De Beers doesn’t produce much of diamonds used in lower-end jewellery usually found a chain stores such as Costco or Walmart which is creating increasing shortages as Alrosa’s ability to supply the market remains uncertain.

People familiar with the matter told Bloomberg that De Beers applied a 5% to 7% price increase this week in Botswana, where the company holds 10 sales each year in events known as sights.

Around 60 handpicked customers known as sightholders are given a black and yellow box each time. These contain plastic bags filled with stones, with the number of boxes and quality of diamonds depending on what the buyer and De Beers had agreed to in an annual allocation.

De Beers rises small diamonds price amid shortage
Prices for small rough diamonds, the type that would end up clustered around the solitaire stone in a ring, are climbing.

Prices for small rough diamonds are climbing.


The miner increased the price of its rough diamonds throughout much of 2021 as it sought to recover from the first year of the pandemic when the industry came to a near halt.

The strategy, which applied to stones bigger than 1 carat, granted De Beers a steady recovery during the year, with prices gaining 23% in just over a year, parent company Anglo American said in a December presentation.

De Beers now only carries working inventory stocks and its mines are running at full tilt. There is little chance of material increases in supply before 2024, when a $2 billion underground expansion of its Venetia mine in South Africa is expected to be completed.

The diamond jewelry industry is going into the year with diamond supply at historically low levels, estimated by Bain & Company at 29 million carats in 2021. “Upstream inventories declined ~40%, driven by high demand and slow production recovery, and are near the minimal technical level,” the report stated.

Source: mining.com

All GIA Reports to Be Digital by 2025

The new digital reports

The Gemological Institute of America (GIA) plans to convert all of its paper reports to digital within the next three years, beginning with its Diamond Dossier in 2023.

The digital reports, which it will link to an app, will be more secure than their paper counterparts, the GIA said Tuesday. They will be paired with a new inscription-matching service, called GIA Match iD. This feature captures a diamond’s inscription image and links the stone to its GIA report using artificial intelligence (AI).

As each report category is introduced in digital form, the printed reports will be discontinued, the GIA told Rapaport News. However, some specialty services, such as the Monograph reports and notable letters, will continue to be available in printed versions.

“Digital reports…build on our decades of innovation and move our consumer protection mission forward,” said GIA CEO Susan Jacques. “This important transformation allows GIA to offer consumers a truly modern and engaging experience while helping our industry progress toward a more sustainable future.”

Starting in January 2023, the new Diamond Dossier service will offer a fully digital report, including the 4Cs; the app, which enables retailers and consumers to view, save and share information for their diamonds; and the Match iD instrument.

The elimination of GIA paper reports will save 20 tons of paper and 18.5 tons of plastic each year, the GIA said. It will also reduce transportation-related carbon emissions, the institute added.

Source: Diamonds.net

US Demand, Uncertain Supply Buoy Diamond Prices

Diamond trading was stable in May despite concerns about inflation, rising interest rates and slumping stock markets. Polished prices initially declined but later steadied as dealers anticipated supply shortages resulting from Russian sanctions.

The RapNet Diamond Index (RAPI™) for 1-carat diamonds slid 0.5% in May but was 9.3% higher on June 1 than at the beginning of the year.

RapNet Diamond Index (RAPI™)
MayYear to date
Jan. 1 to June 1
Year on year
June 1, 2020, to June 1 2021
RAPI 0.30 ct.0.6%1.3%-0.1%
RAPI 0.50 ct.-0.3%5.8%8.2%
RAPI 1 ct.-0.5%9.3%22.1%
RAPI 3 ct.-0.3%10.6%25.7%

US demand is supporting the market even as economic uncertainty sets in. Expectations are rising for the Las Vegas shows, which begin June 8. Dealers hope the positive sentiment will boost trading in the second half of the year. Chinese wholesalers remain cautious as activity resumes after the country’s Covid-19 lockdowns.

Inventory levels are high but have decreased in select categories. The number of diamonds on RapNet stood at 1.8 million as of June 1, up 43% from a year earlier. The quantity of 0.30-carat, D- to H-color, IF- to VS-clarity goods fell 14% in May; 0.50-carat diamonds in the same range declined 11%. Both categories were still significantly above last year’s levels.

While the sanctions on Russian goods have not yet caused notable polished scarcities, shortages are likely in the coming months. Rough supply has dropped since Alrosa canceled its March and April sales. Prices at rough auctions have increased — particularly in the small-diamond category, which Alrosa dominates. De Beers raised prices of small rough at its latest sight from June 6 to 10.

The market is splitting into two segments: Russian and non-Russian goods. Some big cutters are finding ways to buy Alrosa rough in order to serve centers that remain open to buying Russian-origin polished. These diamonds will likely sell at a discount to non-sanctioned ones.

US and European jewelers and brands may have difficulty filling their sourcing requirements in the coming months without Russian supply. This will lend further support to diamond prices.

Source: Diamonds.net

Gem Diamonds unearths 125-carat diamond in Lesotho

125 carat rough diamond

Africa-focused Gem Diamonds has found a 125 carat rough stone at its Letšeng mine in Lesotho, the miner’s second rock over 100 carats mined this year.

The company, known for the recovery of large, high quality stones in 2020, has seen output of high quality diamonds surpassing the 100 carat mark become less frequent over the past year.

In 2021, Gem Diamonds found only six of such diamonds at Letšeng, compared to the 16 it discovered in 2020.

The find comes as prices for small diamonds have jumped about 20% since the start of March, as cutters, polishers and traders struggle to source stones outside Russia.

State owned Russian miner Alrosa, the world’s top diamond producer by output, was hit with US sanctions following Moscow’s invasion of Ukraine.

Higher prices for lower end stones are good news for miners, but not a game changer, experts say. While every mine is different, a general rule is that 20% of production the best stones account for about 80% of profits.

Since acquiring Letšeng in 2006, the company has found more than 60 white gem quality diamonds over 100 carats each, with 16 of them recovered last year. At an average elevation of 3,100 metres (10,000 feet) above sea level, Letšeng is also one of the world’s highest diamond mines.

Source: mining.com

DRC Embarks on Mine-to-Market Program for Artisanal Diamond Miners

The first steps towards setting up a traceability program have been taken in Democratic Republic Congo (DRC), which dominates the world’s supply of diamonds from artisanal and small-scale mining (ASM).

A pilot project involving Antwerp World Diamond Centre (AWDC), the DRC mining ministry and tech company Everledger aims to establish a fully transparent value chain in a country which has a diamond sector vulnerable to human rights violations, poor working conditions, corruption and opaque or illicit trade. 
The project, called OrigemA, is initially being funded by the AWDC and will focus on transparency, sustainability and fair trade. 
The DRC is the largest producer of artisanal mined diamonds in the world, accounting for nearly 70 per cent of global ASM production, which in turn constitutes an estimated 15 to 20% of the total diamond production in the world. 
DRC’s mining minister Antoinette N’Samba Kalambayi said stakeholders “will work with the other partners to create a legal and fiscal framework that allows efficient formalization, combatting corruption, eradicating logistical hurdles, and increasing transparency in financial and fiscal flows.”
Karen Rentmeesters, AWDC’s head of industry relations, said: “This bottom-up, collaborative approach ensures that we create a model that considers the realities of artisanal, small-scale mining in remote regions and that the resulting blueprint can be scaled up and replicated in the field.”

Source: idexonline

IGI Grades Largest Polished Lab-Grown Diamond

The three lab-grown diamonds from Greenlab

The International Gemological Institute (IGI) has graded a 27-carat lab-grown stone that it claims is the world’s largest polished synthetic diamond.

Indian lab-grown company Greenlab created the marquise step-cut, 27.27-carat diamond, named Om, IGI said Wednesday. The stone, which has no color enhancement, was grown using chemical vapor deposition (CVD).

Along with Om, the IGI graded two additional lab-grown stones submitted by Greenlab, including Shivaya, an emerald-cut diamond weighing 20.24 carats, and Namah, a pear rose-cut, 15.16-carat polished. Greenlab plans to display the diamonds at the JCK Las Vegas show, it noted.

Previously, the largest known polished CVD diamond was a princess-cut, 16.41-carat, G-color, VVS2-clarity stone created by Shanghai Zhengshi Technology. The Gemological Institute of America (GIA) graded the stone in January.

At the time, the largest polished lab-grown diamond of any sort the GIA had examined was a cushion-cut, 20.23-carat, fancy-vivid-yellowish-orange, VS2-clarity diamond created using the High Pressure-High Temperature (HPHT) method in 2019.

Source: Diamonds.net