GIA Moves to Redefine Lab-Grown Diamond Grading, Signaling Clearer Divide from Natural Diamonds

Rough Lab-Grown Diamond

In a landmark decision that will reverberate through the global diamond industry, the Gemological Institute of America (GIA) the world’s foremost authority in gemology—has announced it will no longer use its internationally recognized 4Cs grading system for laboratory-grown diamonds. Instead, beginning later this year, lab-grown diamonds submitted to GIA will receive simplified descriptors—categorized broadly as either “premium” or “standard”—or no grade at all if the quality is subpar.

While GIA’s move to redefine lab grown diamond grading might sound like a simple nomenclature change, it’s much more than that. This move marks a definitive moment in the ongoing separation of natural diamonds from lab-grown diamonds. It confirms what many in the industry have long known: lab-grown diamonds are not the same as natural diamonds and should not be treated as such.

Why the 4Cs Is Essential for Natural Diamonds

GIA created the 4Cs—cut, color, clarity, and carat weight—as a rigorous system to help consumers understand the unique and complex qualities of natural diamonds. No two natural diamonds are exactly alike. They are rare geological miracles forged deep within the Earth over billions of years, each carrying a singular fingerprint from Mother Nature. A grading report for a natural diamond is essential because these stones exist along an immense spectrum of characteristics. 

Meet the Expert

GIA Moves to Redefine Lab-Grown Diamond Grading, Signaling Clearer Divide from Natural Diamonds
  • Grant Mobley is the Jewelry & Watch Editor of Only Natural Diamonds.
  • He is a GIA Diamonds Graduate.
  • He has over 17 years of jewelry industry experience, starting with growing up in his family’s retail jewelry stores.
Lab Grown Diamond grading: lab grown diamond
An uncut lab grown diamond

Why GIA Is Changing the Way Lab Grown Diamonds Are Graded

Lab-grown diamonds, on the other hand, are man-made and mass-produced using high-pressure high-temperature (HPHT) or Chemical Vapor Deposition (CVD) processes. According to Tom Moses, GIA executive vice president and chief laboratory and research officer, “More than 95% of laboratory-grown diamonds entering the market fall into a very narrow range of color and clarity. Because of that, it is no longer relevant for GIA to describe man-made diamonds using the nomenclature created for the continuum of color and clarity of natural diamonds.”Why Lab Grown Diamond Grading Needs a Different System

By replacing detailed grading reports with broader descriptors, such as “premium” and “standard,” GIA is drawing a clear line in the sand. They are telling consumers that these are not the same products and they should not be evaluated in the same way. And coming from GIA—the trusted nonprofit organization that established global diamond grading standards in 1953—this statement couldn’t be more authoritative.

Natural Diamonds: Rarity, Value, and Geological Identity

To understand why this change to lab grown diamond grading matters, it’s essential to examine what drives the value of natural diamonds: rarity and identity. Each natural diamond is finite, with unique growth patterns, internal inclusions, and color subtleties shaped by millions or even billions of years underground. These one-of-a-kind gems are the original luxury product—not just beautiful but rare and no longer forming in nature. Lab-grown diamonds, conversely, can be created in virtually unlimited quantities and replicated in appearance with astonishing ease. There is no rarity. There is no geological story. There is no true investment potential.

GIA Moves to Redefine Lab-Grown Diamond Grading, Signaling Clearer Divide from Natural Diamonds
Ring Courtesy of The Clear Cut
GIA Moves to Redefine Lab-Grown Diamond Grading, Signaling Clearer Divide from Natural Diamonds

Why Clarity in Lab Grown Diamond Grading Matters for Consumers

This distinction has become increasingly blurred by confusing marketing language and unclear labeling practices. Some in the lab-grown diamond space have leaned on the unsubstantiated language of “sustainability” and “equality” in comparison to natural diamonds, despite offering a fundamentally different product. But consumers deserve transparency. They deserve to understand what they’re buying, what it’s worth, and what makes one stone different from another. That’s precisely why this change from GIA is so important.

It’s also a return to the Institute’s founding principles. GIA exists to protect the public trust in gems and jewelry. With this shift, the Institute is ensuring that consumers can make informed choices without being misled by false equivalencies. By stepping away from the 4Cs for lab-grown diamonds, GIA is reaffirming its commitment to scientific integrity and public transparency.

GIA Moves to Redefine Lab-Grown Diamond Grading, Signaling Clearer Divide from Natural Diamonds
GIA Diamond Grading Report

Let me be clear: This is not about pitting one product against another. Lab-grown diamonds have their place in the market. But we must stop pretending they are interchangeable with natural diamonds. They are not heirlooms, they are not investments, and they are not rare.

GIA’s decision demonstrates that natural diamonds continue to be the benchmark of authenticity, value, and irreplaceability. They are not merely carbon crystals—they are ancient, unrepeatable creations of nature, each with a backstory written in geologic time.

As this policy rolls out in late 2025, expect other gem labs to follow suit. The line separating lab-created simulacra and natural geological masterpieces is being redrawn with bold ink—and GIA is holding the pen.

Source: Naturaldiamonds

Swarovski Returns to Profit, Doubles Lab Grown Sales

Swarovski Created Diamonds Doubles Lab Grown Sales
Swarovski Created Diamonds

Swarovski returned to profit after five years, saw its 2024 revenue grow by 6 per cent and doubled its sales of lab grown diamonds.

The private, family-owned Austrian company said it was now recovering from losses during the COVID years and beyond, and said its turnaround was now “in full motion”.

The Swarovski Crystal Business, with 2,300 outlets globally, reported EUR1.9bn ($2bn) revenue for the year ending 31 December 2024.

It did not provide a detailed breakdown, but said it had achieved record sales in the US and its home market in Austria, despite “a difficult trading environment”.

Sales of Swarovski Created Diamonds more than doubled, it said, again without providing numbers.

CEO Alexis Nasard, said the company’s LUXignite strategy – transforming Swarovski into a modern “pop” luxury brand – was blending its iconic heritage with contemporary cultural relevance.

“In 2025, instability in our operating environment will likely persist, but as we celebrate our 130th anniversary our focus will remain on the disciplined execution of our strategy, with continued focus on superlative creativity, strategic investments, and financial rigor,” he said.

“Swarovski’s turnaround is in full motion, with another year of major progress, including strong organic growth and significant improvements in EBIT and cash, driven by record brand desirability, appealing product collections, and an immersive retail experience.”

Source: IDEX

New Diamond Verification Device Introduced Natural Vs. Lab Grown Diamonds

A new device, the DiamondProof, can rapidly and reliably distinguish natural diamonds from laboratory-grown diamonds and other diamond simulants.

A new device, the DiamondProof, can rapidly and reliably distinguish natural diamonds from laboratory-grown diamonds and other diamond simulants.

One of the most common misconceptions in the ongoing debate between natural and non-natural diamonds is that it’s impossible to tell the difference between the two. Research shows that almost half of consumers are unaware that laboratory-grown diamonds (LGDs) can be detected from their natural counterparts. For consumers who are investing in diamonds and diamond jewelry, this means there is perhaps a lack of assurance that they are getting what they think they are paying for. This spring, with the introduction of a new verification device, the DiamondProof, to retail stores for the first time, consumers will be able to make informed purchasing decisions and distinguish natural diamonds from non-natural diamonds, like LGDs and other diamond simulants, with a zero percent ‘false positive rate’.

Developed by the De Beers Group, the DiamondProof technology can detect the distinct chemical compositions of natural diamonds, allowing for precise and rapid identification. Early adopters of the DiamondProof include some of the largest jewelry retailers in the U.S., and the device will also be available in several independent retail outlets to ensure that any diamond consumer can try out the technology and gain assurance on their jewelry, or diamonds they are planning to purchase. The first DiamondProof prototype instrument was unveiled last June at the JCK show in Las Vegas, the premier jewelry expo for retail professionals. Many quickly jumped on board and ordered the device for their stores, noting the ability to rapidly and easily screen both loose diamonds as well as stones set in jewelry. “Natural diamonds and lab-grown diamonds are two fundamentally different products. Natural diamonds are rare, one-of-a-kind miracles of nature that come to us from the earth through heat, pressure, and time.” notes CEO of De Beers Brands Sandrine Conseiller. “This incredible journey is what makes them the ultimate marker of life’s most profound emotional moments. Consumers should be able to have confidence in such a meaningful purchase, and DiamondProof allows retailers to offer them greater peace of mind. We are in a new era of transparency at retail, and customers deserve to know what they are buying.”

“By rapidly and reliably identifying whether a diamond is natural, DiamondProof is instrumental in enhancing consumer confidence in natural diamond purchases. Consumers deserve clarity and having DiamondProof available in retail settings helps them make informed decisions while appreciating the unique value and story behind each natural diamond. With decades of leadership in synthetic-detection technology, we are committed to providing the level of transparency that consumers expect,” stated Sarandos Gouvelis, SVP, of Pricing, Product and Technology Development at De Beers Group. For anyone looking to evaluate and verify their diamond jewelry or looking for assurance in new diamond purchases, a major retailer near you will soon have a DiamondProof available.

Source: Seattlemedium

52% of Engagement Rings are Now Lab Grown

Lab Grown Engagement Rings

More than half of all couples are now buying a lab grown diamond engagement ring, according to research carried out in January for The Knot wedding website.

A survey of almost 17,000 couples who married in 2024 found that 52 per cent opted for lab grown – the first time the balance has tipped from natural.

The figure for 2023 was 46 per cent and in 2019 it was just 12 per cent.

Couples are now spending less and getting bigger stones, according to the newly-published The Knot 2025 Real Weddings Study.

“The rise in popularity of lab-grown stones is fueling the decrease in the average cost of an engagement ring,” it says.

“2024 served as a continuation of that trend with proposers spending $5,200 on average for their ring. This is a decline from $5,500 in 2023, and $5,800 in 2022.

“Back in 2021, it was $6,000. Lab-grown stones typically begin at a lower price point than mined stones which is reflected in the average cost.

“A proposer purchasing a lab-grown engagement ring could expect to spend $4,900 versus spending $7,600, on average, for a mined diamond engagement ring.”

The average carat weight of an engagement ring bought last year was 1.7 carats, says the study, up from 1.5 carats in 2021.

Source: IDEX

Lab-Grown Diamonds: A Game Changer in the Diamond Industry

Get Peace of Mind with DCLA Certification

Whether you are buying a natural or lab-grown diamond

The diamond industry is undergoing a seismic shift, driven by the rising popularity of lab-grown diamonds. Once considered a niche alternative, these scientifically engineered gems are now mainstream, offering a more affordable and ethically sourced option compared to their natural counterparts. This surge in demand is putting pressure on the traditional diamond market, challenging industry norms and reshaping consumer preferences.

Lab-grown gems putting pressure on the diamond industry

Lab-Grown Diamonds and Their Impact on the Industry

Lab-grown diamonds are chemically, physically, and optically identical to natural diamonds. They are created using advanced technological processes that replicate the conditions under which diamonds form in the Earth’s mantle. As a result, they offer the same brilliance, hardness, and durability as mined diamonds, but at a significantly lower price point.

With consumers becoming more conscious of sustainability and ethical sourcing, lab-grown diamonds are increasingly seen as a viable alternative to mined stones. This shift in preference is sending shock waves through the traditional precious gems market, compelling industry players to adapt to evolving trends.

Why You Need Expert Guidance When Buying Diamonds

While lab-grown diamonds present an attractive option, navigating the diamond market—whether natural or lab-created—requires expert guidance. With the influx of synthetic diamonds, ensuring that you are purchasing a high-quality stone from a reputable source is crucial. This is where independent diamond certification becomes essential.

DCLA: Sydney’s Most Trusted Diamond Laboratory

When it comes to protecting your investment and ensuring the authenticity of your diamond, the Diamond Certification Laboratory of Australia (DCLA) in Sydney is the best option. DCLA is one of the only internationally recognised and independent diamond grading laboratories in the world, adhering to strict grading standards to provide unbiased, accurate diamond certification.

De Beers Adapts to India’s Growing Demand for Lab-Grown Diamonds

The rise of lab-grown diamonds

De Beers, long associated with the glamour of natural diamonds, is now grappling with a fading shine. The rise of lab-grown diamonds, which have gained popularity among millennial and Gen Z consumers in India and worldwide from the US to China poses a significant challenge.

Lab-grown diamonds offer several advantages: they are 60-75% more affordable than natural diamonds, and as mass production increases, prices continue to drop. Moreover, they share the same chemical composition as natural diamonds and are visually indistinguishable to the naked eye.

Downturn Forces GIA to Close Israel Lab

GIA is to close its lab in Ramat Gan, Israel, saying it is no longer "financially sustainable".

GIA is to close its lab in Ramat Gan, Israel, saying it is no longer “financially sustainable”.

The facility, which opened in August 2012, will close by the end of this year. Submissions will be sent to GIA labs elsewhere, with no additional shipping costs, the lab said in a press statement.

GIA was not able to say at this stage which other labs it would use (Dubai is the closest), or how much extra time that would take.

“Despite reductions in operating costs and reduced staffing through attrition, the laboratory is not financially sustainable,” said GIA, which grades the majority of the world’s polished diamonds.

“The GIA laboratory in Ramat Gan, Israel, will end operations by the end of 2024 due to changes in the global diamond industry that resulted in significant declines in submissions from local clients over the last several years.”

GIA closed its Antwerp lab in July 2022, citing “limited demand for services and financial performance that did not support continued operations”.

It also has labs in Bangkok, Hong Kong, Mumbai, Surat, Tokyo, Carlsbad, New York, Dubai, Gaborone and Johannesburg, according to its website.

From 17 November submissions to the Ramat Gan laboratory will be sent elsewhere. “GIA is working to establish a third-party process to accept submissions from walk-in clients in Ramat Gan for service in other GIA laboratories,” the lab said.

Source: IDEX

Call for Clear Lab Grown Labels in India

The Indian government is facing calls to adopt US guidelines to distinguish lab growns from natural diamonds.
Lab grown Diamonds

The Indian government is facing calls to adopt US guidelines to distinguish lab growns from natural diamonds.

The 10,000-member GJEPC (Gems and Jewellery Export Promotion Council) says there is widespread confusion in the way diamonds are marketed and advertised.

It says India should adopt the US Federal Trade Commission (FTC) guidelines, which say there must be a “clear and conspicuous” indicating that a diamond is man-made.

They also say the term “diamond” without qualification can only be used to refer to a natural, mined diamond.

And lab growns cannot be described as “real,” “genuine,” “natural,” or “precious” without additional qualifying language.

The GJEPC has written to India’s Department of Consumer Affairs calling for strict rules to differentiate between natural and lab grown.

“The absence of standardised guidelines on diamond terminology leads to ambiguity,” it says.

“And there are no mandatory disclosure requirements to indicate whether a diamond is lab-grown or natural to the consumer.”

Source: IDEX

Lab Grown Discussions at AGS Confluence

Round Diamond Held in Tweezers Upright on Luxury Black Background.

The American Gem Society (AGS) will present panel discussions on lab grown diamond pricing and supply, advances in lab grown identification and the art of natural diamond storytelling.

The three-hour Confluence is an online-only event, featuring three pre-recorded sessions, designed to allow the speakers to take part in a live chat Q&A.

The event is scheduled for 25 September and will be accessible to non-AGS members for a $150 fee. The sessions will remain available, on demand, until 31 December.

The Importance of Diamond Screening: Challenges, Techniques, and Resources covers the latest screening technologies and their limitations, providing guidance on using gemological instruments for verification.

Laboratory-Grown Diamonds: Pricing, Supply, and Disclosure explores the complexities of the lab grown diamond market, including pricing dynamics and the importance of transparency.

And The Incredible Story of Natural Diamonds delves into the geological history and mining processes of natural diamonds, featuring insights from experts at GIA , which is sponsoring the event.

AGS is a nonprofit trade association representing a select group of jewelers, independent appraisers, and suppliers in the jewelry industry.

Source: IDEX

Have lab-grown diamonds changed the diamond industry forever?

around 50% of Diamond Engagement Rings purchased in the United States now contain a Lab Grown Diamond

Kodak never saw it coming either.

Since early 2022, the price of polished natural diamonds has fallen approximately 40% and the industry is being buffeted by negative economic headwinds, an excess of mine supply and too much stock in the cutting centres. However, there is one statistic that cannot be ignored: around 50% of Diamond Engagement Rings purchased in the United States now contain a Lab Grown Diamond (LGD). Is this just another cyclical downturn or are we in the middle of a major structural change?

Diamonds were once the preserve of royalty and the uber-wealthy, but the diamond market has evolved over the past 80 years into more of a mass market product with democratisation of the diamond consumer. Since the late 1970s most polished diamonds below 5 carats were priced against the 4 ‘C’s’ (carat, clarity, colour and cut), which led to standardised pricing in the form of polished diamond pricing lists. Up until the turn of the century these lists were primarily available in the wholesale market, but the arrival of internet pricing soon gave the consumer access to that same standardised pricing. In a world where everyone knows the price of everything, branding is the only differentiator. Without a differentiator, commoditised products end up selling for the lowest price.

It was why one of the questions that De Beers tried to answer when it changed its business model 25 years ago was: “How do you take a necessity (the diamond) priced like a commodity and market it as a luxury priced like a brand?”

Unfortunately, that question remains unanswered. The industry did create hundreds of so-called ‘brands’; origin, cut, settings, etc; the problem was that very few of them were real “brands”. If something does not sell at a premium, it’s not a brand, and most natural diamonds sell at a discount, yet the more that the industry was unable to achieve a premium, the more it becomes fixated with talking about the “product” when the luxury world has spent the last 25 years talking about “values”.

The challenge for most jewellers is not making a sale, it is making a reasonable margin. Ask a jeweller what they are selling and if they reply “VS1, G-H colour, loose polished, 1-caraters” then the most relevant word in their business will be “discounting”, because what they are selling is a commoditised version of “crystallised carbon.” There is no differentiator.

The LGD industry realised that to succeed it simply needed to persuade consumers that natural diamonds and LGDs were the same – “optically, physically and chemically”, but to also position them as “slightly cheaper”. They could then ride on the back of 80 years of De Beers diamond advertising differentiate themselves by claiming that LGDs were “conflict free”.

A larger “ethical” LGD for the same money as a natural diamond or pay less for the same size, created a money printing machine for everyone involved. And it’s no surprise that LGDs real success has been in the United States, because historically America has always been a “discount market”, and “larger for less” plays to that tune.

If all you want in a diamond is the sparkle, then they are in essence the same. Except there is a very real difference between the two, which is why some LGD executives insist on calling natural diamonds “earth mined” diamonds, because “natural” is exactly what differentiates them. The story of their age, rarity, origin; their social and economic contribution but above all, their “social purpose”. It was the failure of the natural diamond industry to tell that story which opened the door to LGDs.

When LGD production exploded, wholesale prices collapsed to around a 95% to 98% discount to their natural diamond equivalent. Prices vary according to quality, but anecdotal evidence suggests that today in the wholesale market, it is possible to buy a single polished LGD for $150 a carat, buy in volume and its possible to pay as low as $80 a carat.

Many retailers have also dropped their LGD prices, but by no means as far, and even pricing LGD at a 20-40% discount to their natural diamond equivalent can still leave a very significant margin. Pandora will sell you a 1-carat LGD ring for $1,950. Helzberg Jewellers (a Warren Buffet company) will sell you a similar LGD for $1,999. It’s very likely that some in the LGD industry are making a gross margin of 200%, some much more for a product that Signet Jewellers sensibly cautiones it customers “Their relative abundance may not ensure the value will hold over time”.

Whatever happens to future LGD retail prices, the category has got itself into the American consumer psyche and that won’t easily change, although there are also two sides to this story. I heard of a jeweller who was recently asked by a HNWI to make a replica of her 8-carat natural diamond ring so she could wear it travelling. The original ring cost $500,000 but he sourced an equivalent LGD for $5,000, and apparently she was absolutely thrilled with it. The question is, will she buy natural again? On the other hand, if in the future a consumer could buy (for example) a 2-carat LGD engagement ring for below $200, how pleased would their fiancé be to receive it – Walmart recently had a 2-carat LGD ring for sale for only $257. How romantic!

The US bridal market (size over quality) is dominated by larger, lower quality diamonds. Since similar sized LGDs are cheaper (or you get a much better quality LGD), either that market disappears, or demand only reappears aner prices have fallen sharply (already happened). It is also likely that LGDs will replace small, lower quality natural diamonds in fashion jewellery – as they may replace the smaller stones in high-end pieces of natural diamond jewellery. Diamond mining companies whose profitability rely on these categories of diamonds probably need to find a new value proposition, or their days may be numbered.

For those in the natural diamond industry who can adapt, there is huge potential. For those that don’t, as the saying goes, “Kodak never saw it coming either”.

Except Kodak did see it coming; they just didn’t know what to do about it. Kodak was killed off by digital photography which ironically, they invented, patented, but didn’t know how to exploit it, so they franchised the technology and made a fortune until their patents expired, and then went bust. Have LGDs done the same to natural diamonds? “No”, the opposite; their success is forcing a complacent industry to change. Have they changed the paradigm? “Completely”.

Source: intellinews