De Beers – Page 28 – The Diamond Certification Laboratory of Australia (DCLA)

Forevermark Unveils New Concept Store in China

Forevermark has launched a concept store in Shanghai tailored to millennial shopping habits, marking its 1,000th branch in China.

The opening of the store, named Libert’aime, also celebrates the brand’s 10th anniversary of entering the country. The De Beers-owned brand designed the branch’s diamond-jewelry line with a young, self-purchasing consumer in mind, it said Tuesday.

The store combines online and offline platforms, including a WeChat store. It also features digital experiences such as a 3D diamond wall, and a “magic mirror” that allows customers to share pieces with friends and family.

The store includes sections dedicated to different product types. The “diamond bar” will feature daily-wear diamond jewelry, while fancy-cut and multi-diamond pieces will be located in the “spectacular diamond” area.

“[Libert’aime] brings together an innovative in-store offering with online and social channels to provide customers with a highly engaging and personalized buying experience,” Forevermark CEO Stephen Lussier said. “We recognize that our consumer continues to evolve and, with Libert’aime by Forevermark, we are thrilled to be offering a diamond-jewelry range that has been designed with a younger, more fashion-forward consumer in mind, who might just be starting their diamond journey.”

The Shanghai store will also feature a new collection, LE LIGHT, designed by popular Chinese actor and musician Timmy Xu Weizhou.

In addition, De Beers Diamond Jewellers has opened a new store in the luxury SKP shopping mall in Xi’an, its sixth in mainland China. The new branch will feature three separate divisions: one for bridal jewelry, a second with collections such as the Talisman, Enchanted Lotus and Dewdrop lines, and a third showcasing high-jewelry pieces.

Source: diamonds.net
Credit: Matt Crabb/De Beers

De Beers to Sell Diamonds from Artisanal Miners

De Beers announced plans to work with artisanal miners in Sierra Leone to ensure their diamonds are ethically sourced and sold at a fair price on its auction platform.

The company has partnered with the Diamond Development Initiative (DDI) on the project, known as GemFair, which is set to launch a pre-pilot phase this month. GemFair will provide tracking technology to artisanal and small-scale miners (ASM), aiming to create a secure and transparent route to market for their diamonds, De Beers said in a statement last week.

“The ASM sector represents a critical income source for many poverty-affected communities,” said De Beers CEO Bruce Cleaver. “However, due to parts of the sector being largely informal and unregulated, it lacks access to established international markets and the ability to derive fair value for participants.”

De Beers hopes the new project will help grow acceptance and prospects for artisanal miners, in addition to creating a new supply source for the company, Cleaver added.

Miners who want to participate in the program need to receive certification from the DDI as well as from GemFair. Participants will then be given a diamond “toolkit,” which includes technology enabling them to digitally track all stones throughout the supply chain.

Once the initiative is operational, GemFair will begin buying stones from participating miners, which will then be sold via De Beers’ Auction Sales channel.

De Beers has not set a date for the pilot’s completion, but hopes to make the first purchase later this year.

Source: Diamonds.net

Israel Gives $284M Boost to Diamond Trade

The Israeli government has pledged $284 million (NIS 1 billion) to guarantee bank loans to diamond companies in an effort to ease the trade’s severe credit difficulties.

A lack of credit is stifling growth, especially among the smaller firms that constitute about 70% of the Israeli trade, according to a special committee set up to investigate the sector’s challenges.

The team — led by Naama Kaufman-Pass, deputy director-general of the nation’s Ministry of Economy and Industry — released its findings earlier this month, highlighting several ways in which the industry had hit a crisis.

Banks’ perception of the diamond sector as high-risk has led to a decline in total lending to the Israeli trade from $2.5 billion in 2008 to about $1 billion last year, the committee said in its report. Financial institutions are also refusing to accept dealers’ inventory as collateral, while competition from India and Belgium has added further damage to Israel’s market position.

To this end, the government fund will back companies’ borrowing, meaning that if they fail to repay a loan to a bank, the state will pay. While the committee submitted the policy to Eli Cohen, minister of industry and economy, as a recommendation, the lawmaker said the government was set to go ahead with the program.

“We have decided to allocate another billion shekels over the next five years to the diamond sector through credit guarantees,” Cohen told an audience at the International Diamond Week in Israel last week.

In addition, the committee suggested the government provide money for the bourse’s newly launched innovation laboratory, put cash into bringing more diamond buyers to Israel, support efforts to develop e-commerce opportunities, and contribute to other projects to boost the industry.

“The committee identified the main hurdles in small businesses’ activities in the sector, and its recommendations offer a comprehensive response to its needs,” Kaufman-Pass said.

The diamond trade is an important segment of the Israeli economy, representing about 13% of total exports, and employing about 9,500 people, according to the report. However, the 2008 global financial crash led to a 27% slump in Israel’s polished-diamond exports between that year and 2016, with the Chinese market slump in 2015 also denting demand.

“Implementing the committee’s conclusions, alongside other steps, is essential, considering the crisis the sector has been through,” Cohen added in a statement. “Their purpose is to provide new tools to help deal with challenges in the trade and to ease regulation, thereby growing both production and exports.”

Shay Rinsky, director-general of the Ministry of Economy and Industry, set up the committee in September to delve into issues of credit and growth in the diamond trade and examine how to bring the industry forward.

Source: diamonds.net

World’s largest rarest and most valuable D Flawless round diamond

102.34 carat D colour Flawless round diamond

To celebrate its one year anniversary, this morning Sotheby’s Diamonds revealed its most exceptional gem to date: a 102.34 carat, D Flawless, Type IIA round brilliant diamond, which the auction house describes as “the rarest and most valuable white diamond ever to come to market”.

The diamond was cut from a 425-carat rough mined by the De Beers group in Botswana. The cutting process took over six months and required the diamond to be transported between Johannesburg and New York.

De Beers Will Start Auctioning Other Mines Goods

De Beers will begin auctioning rough diamonds from other mining companies to provide a broader range of goods.

The company will pilot the new program this year, making it easier for customers to buy their entire supply in one place, Neil Ventura, De Beers executive vice president of auction sales, said on Monday.

“One message that’s come through from our recent customer engagements is a desire for us to develop our supply offering in certain areas, so that there is a fuller and broader range of material available for purchase,” Ventura said.

“Based on this customer feedback, in 2018 we will be testing the potential to grow our core rough-diamond sales business through making some purchases from third-party sources,” he added.

The diamonds will come from miners which De Beers has carried out due diligence, and will only be a small minority of the goods De Beers offers.

Two 100 carat plus rough diamonds recovered at Lesotho mine

Gem Diamonds Lesotho mine in southern Africa

The two Rough diamonds each weighing more than 100 carats were recovered by Gem Diamonds at the Lesotho mine in southern Africa.

Both rough Diamonds weight 117 carats and 110 carats are D color Type IIa diamonds.

Type IIa diamonds carbon bonds contain little or no nitrogen atoms making them very white and rare. These are the most expensive white diamonds.

$16.5 Million for 476 Carat Meya Prosperity Diamond

Graff Jewellers a leader in the diamond business since 1960 has purchased the 476 carat rough diamond named The Meya Prosperity Diamond.

The Rough diamond was mined in Sierra Leone.

Graff paid $16.5 million for the exceptional rough diamond , another in a long line of extraordinary diamond bought by Graff.

The magnificent rough diamond is the 29th largest diamond ever recovered and is the fifth largest stone from Sierra Leone.

Rough Demand Stable at $450M De Beers Sight

De Beers South Africa mining staff Venetia

De Beers reported steady demand for rough diamonds at its December sight as sales showed an increase over the equivalent period last year.

The miner sold $450 million worth of rough in its final sales cycle of the year, including last week’s sight in Gaborone and its auctions, it reported Tuesday. Provisional proceeds rose 6.6% compared with actual sales for the same period last year, though they slipped 3.4% from November sales.

Yellow Diamonds Sell At Bonhams

In 1940 when R.V. Cullinan the son of the renowned diamond magnate Sir Thomas Cullinan asked De Beers director Pierre De Villiers to buy him some diamonds on his next visit to Kimberley.

A collection of Fancy Vivid Yellow Diamonds owned by South Africa’s mining elite has sold at a Bonhams auction for well above its expected price.

The collection sold as two separate lots at the for a total of $773,350.

Graff Blue Diamond Ring Fetches $12.5 Million

A crossover ring with two fancy vivid blue diamonds designed by Graff Jewellers has smashed its pre-sale estimate.

The ring has sold at the Christie’s New York Magnificent Jewels auction fetching more than $12.5 million USD.