De Beers Raises Marketing Budget to USD $140M

De Beers Dimaonds Stores

De Beers marketing spend this years is more than $140 million, This is the biggest De Beers push in a decade.

The marketing will focus on increasing consumer demand for diamond jewellery in US, China and Indian markets.

The De Beers brands, Forevermark and De Beers Diamond Jewellers. Will receive the most funding, But Debeers will also increase its contributions to the Diamond Producers Association and India’s Gem & Jewellery Export Promotion Council.

Stephen Lussier, De Beers’ executive vice president of marketing and CEO of Forevermark. Said the consumer expenditure for diamond jewellery over the past five years collectively has been the highest on record. and this made the outlook positive.

Seven Diamonds Over 50 Carats Recovered By Lucapa

Botswana Diamonds

Lucapa Diamond Company announced Thursday it has recovered seven stones exceeding 50 carats at its Lulo mine in Angola, including two type IIa stones.

The two IIa stones weigh 68 carats and 83 carats. All seven rough diamonds scheduled to sell in September as part of the next parcel marketed by Sociedade Mineira Do Lulo the mining company in which Lucapa has a 40% stake.

The large diamond finds come from Lulo’s block 8, at which Lucapa recently resumed operations at the end of the wet season.

This area is known for yielding large diamonds, including Angola’s 404 carat rough diamond which is the biggest recorded and sold for $16 million.