LVMH Makes It Official: Lab-Grown Diamonds Are Luxury

Lab-Grown Diamonds

In 2018, the FTC permitted “a mineral consisting essentially of pure carbon crystallized in the isometric system” to be described as a “diamond,” whether naturally occurring or man-made. Ever since then, the jewelry establishment has been erecting barriers of entry for lab-grown diamonds into their lucrative $84 billion global market.

The Natural Diamond Council established the official party line, declaring “Crafted by nature over millions of years, natural diamonds are inherently valuable, rare and precious.” Lab-grown diamonds, by contrast, are cheap manufactured substitutes whose value is “tied strictly to the cost of production” and therefore have no lasting value.

With the most to lose, luxury brands, including Bulgari, Cartier and Tiffany (now an LVMH brand), stood firmly behind that barrier and held only natural diamonds were luxury.

But now the walls have been breached with LVMH Luxury Ventures, along with other investors, having completed a $90 million investment round in Israel-based Lusix, a pioneer in the lab-grown diamond (LGD) industry.

Lusix joins MadHappy, Gabriella Hearst, Versed and Stadium Goods in LVMH Luxury Venture’s portfolio. Its investment priorities are clear: seek out brands at the forefront of emerging trends and innovation in the luxury market.

Specifically, it invests in “Iconic luxury brands, recognized for their distinctiveness and the quality of their products and services, with significant growth potential.”

Lusix fits the bill. It is the LGD industry’s first 100% solar-powered diamond producer with its stones sold under the “Sun Grown Diamond” brand. It can grow both clear and custom-colored rough stones in its large-scale reactors and it is one of the industry’s leading producers of premium-quality diamonds.

“LVMH’s investment in the lab space is a statement that lab-growns are going into luxury in a big way,” shared Marty Hurwitz, founder of The MVEye, a research firm specializing in the jewelry market.

“Right now demand for lab-grown diamonds is through the roof and the only thing holding it back is supply. LVMH investment in Lusix will give them secure access to premium-quality supply,” he continued.

Lusix’s technology edge made it particularly attractive to LVMH. The company was founded by Benny Landa, who made his name advancing digital printing technology with his Indigo Printing Company which was eventually sold to Hewlett-Packard in 2002.

He then formed Landa Group, and under that Landa Labs, to explore nanotechnology research and applications. Lusix was spun-off in 2016 as a separate business headed by Landa and co-founder Dr. Yossi Yayon with a Ph.D. in physics and post-graduate work at the University of California, Berkley.

The $90 million investment will be used to bring a second 100% solar-powered facility online this summer.

Landa said in a statement, “We are thrilled and proud to welcome such high-profile investors, most notably LVMH Luxury Ventures, bringing their financial support and valuable industry insights. Their help will contribute greatly to our company’s success while the implications of this investment, both for LUSIX and for the lab-grown diamond segment, are profound – and so exciting!”

Without a doubt, this is exciting news for the entire lab-grown diamond industry which today is estimated to total just under $6 billion and before this announcement was predicted to double in size by 2025.

With LVMH now giving its official luxury imprimatur to lab-grown diamonds, it is safe to bet it will grow even faster than that.

“Lusix is going to double its production by 2023 which will accelerate the market even faster,” Hurwitz shared.

In a final note, Frédéric Arnault, LVMH CEO Bernard Arnault’s 27-year-old son and head of its Tag Heuer brand, was likely instrumental in getting his father to take a closer look at LGDs. Earlier this year, Tag Heuer introduced its first watch featuring lab-grown diamonds at the super-luxury price of $360,000.

“It’s not about replacing traditional diamonds with lab-grown diamonds,” he shared with Vogue Business. “We use what’s different and inherent to this technology, allowing us new shapes and textures.”

Frédéric understands what the next-generation luxury consumers want and that is being given the choice between natural diamonds with their attendant environmental challenges and lab-grown diamonds that are renewable and can be produced without the high environmental price tag.

Plus, consumers can get a bigger and often better quality stone at a lower price. That’s the kind of choice everyone wants.

Source: Pamela N. Danziger Forbes

Rough Scarcities to Bring Polished Premiums

The diamond industry is being driven by expectations. While this is not a rare occurrence, it is worth noting, given the unusual dynamic currently shaping the market.

While there is a lot of polished inventory available today — as the number of stones listed on RapNet attests — manufacturers and dealers anticipate scarcities later in the third quarter once demand starts to ramp up for the holiday season.

The projected drop is due to a slump in supply rather than an uptick in present-day demand, because production from Russia has been off the market for the past three months. However, several factors could influence the eventual outcome, as we outline in the June issue of the Rapaport Research Report.

Alrosa rough has purportedly started trickling into the market again and is expected to continue doing so with more vigor in the coming months, if not weeks — even as the war in Ukraine continues to rage.

The Russian miner’s supply will include current production, as well as goods it has been unable to sell since March 11 due to sanctions-related payment issues, shipping restrictions, and manufacturers’ uncertainty about how to handle the new Russian reality.

But while the US has banned imports of Russian goods, other countries have not — notably China and India. Polished suppliers therefore have a market for Russian diamonds. They just need to make sure to separate them from non-Russian ones in the manufacturing stage. They also need to make sure to
document and disclose the origins of all their stones.

This separation will bifurcate the market, leaving shortages in the US — where sanctions are in place —and at high-end brands that have implemented their own ethical standards. It could also result in an excess of supply for the rest of the market where Russian goods are allowed.

The provenance premium is therefore starting to take effect within the trade. While De Beers noted in its 2021 Diamond Insight Report that consumers were willing to pay more for responsibly sourced diamonds and jewelry, it was unclear how that would play out in the business-to-business environment.

Fresh Russia-sourced polished will likely start to enter the market toward the end of the third quarter, since it takes two to three months to process rough and prepare the resulting inventory for sale. Dealers and manufacturers are then expected to sell the stones at a discount — in line with the lower prices they likely paid for the Alrosa rough, and more importantly, because they won’t be able to trade with the US, which accounts for over half of global diamond jewelry demand.

Another way to look at it is that those same dealers and manufacturers may start selling non-Russian diamonds at a premium. That’s because such diamonds are considered responsibly sourced goods in the influential US and European markets, but it’s also because US retailers will likely face shortages without the Alrosa supply.

This puts the market in a bind as we approach the midpoint of the year.

How does one manage expectations in such a scenario? The answer largely depends on the area of the market — and the world — with which one does business. 

Source: diamonds.net

103ct. Flawless Diamond Fetches $20M at Christie’s

The Light of Africa diamond

A diamond weighing more than 100 carats smashed its high estimate at Christie’s New York Wednesday, raking in $20 million.

The emerald-cut, 103.49-carat, D-flawless, type IIa Light of Africa was the star of the Magnificent Jewels auction, surpassing its $18 million presale upper price tag. The stone is the fifth most-valuable colorless diamond Christie’s has ever offered, it said Thursday. It was crafted by Dubai-based manufacturer Stargems, from a 299.3-carat rough unearthed at Petra Diamonds’ Cullinan mine in South Africa. Stargems bought the stone for $12.2 million in 2021.

In total, the sale garnered $48.9 million, with 95% of the items on offer finding buyers.

“The Magnificent Jewels auction…rounded off an incredible sale season with solid results worldwide,” said Rahul Kadakia, international head of jewelry for Christie’s. “The 103.49-carat Light of Africa diamond achieved an incredible $195,000 per carat, demonstrating the strength of the diamond market at the highest levels.”

Source: Diamonds.net

De Beers rises small diamonds price amid shortage

De Beers grading facility in Surat

De Beers, the world’s top diamond producer by value, has once again increased the price of its smaller stones as sanctions on Alrosa, its Russian rival, have worsened a global shortage caused by two years of covid-related shutdowns.

The Anglo American unit had hiked prices by about 8% at its first sale this year, with the sharpest increases of up to 20% affecting small-scale roughs, as demand reached pre-pandemic levels.

Prices for these diamonds, which usually end up clustered around the solitaire stone in a ring, have soared since early April, when Alrosa was targeted by US sanctions related to Russia’s invasion of Ukraine.

Diamonds are one of Russia’s top ten non-energy exports by value, with shipments in 2021 totalling over $4.5 billion, and its state-owned diamond producer is responsible for about a third of global supply.

Unlike Alrosa, De Beers doesn’t produce much of diamonds used in lower-end jewellery usually found a chain stores such as Costco or Walmart which is creating increasing shortages as Alrosa’s ability to supply the market remains uncertain.

People familiar with the matter told Bloomberg that De Beers applied a 5% to 7% price increase this week in Botswana, where the company holds 10 sales each year in events known as sights.

Around 60 handpicked customers known as sightholders are given a black and yellow box each time. These contain plastic bags filled with stones, with the number of boxes and quality of diamonds depending on what the buyer and De Beers had agreed to in an annual allocation.

De Beers rises small diamonds price amid shortage
Prices for small rough diamonds, the type that would end up clustered around the solitaire stone in a ring, are climbing.

Prices for small rough diamonds are climbing.


The miner increased the price of its rough diamonds throughout much of 2021 as it sought to recover from the first year of the pandemic when the industry came to a near halt.

The strategy, which applied to stones bigger than 1 carat, granted De Beers a steady recovery during the year, with prices gaining 23% in just over a year, parent company Anglo American said in a December presentation.

De Beers now only carries working inventory stocks and its mines are running at full tilt. There is little chance of material increases in supply before 2024, when a $2 billion underground expansion of its Venetia mine in South Africa is expected to be completed.

The diamond jewelry industry is going into the year with diamond supply at historically low levels, estimated by Bain & Company at 29 million carats in 2021. “Upstream inventories declined ~40%, driven by high demand and slow production recovery, and are near the minimal technical level,” the report stated.

Source: mining.com

All GIA Reports to Be Digital by 2025

The new digital reports

The Gemological Institute of America (GIA) plans to convert all of its paper reports to digital within the next three years, beginning with its Diamond Dossier in 2023.

The digital reports, which it will link to an app, will be more secure than their paper counterparts, the GIA said Tuesday. They will be paired with a new inscription-matching service, called GIA Match iD. This feature captures a diamond’s inscription image and links the stone to its GIA report using artificial intelligence (AI).

As each report category is introduced in digital form, the printed reports will be discontinued, the GIA told Rapaport News. However, some specialty services, such as the Monograph reports and notable letters, will continue to be available in printed versions.

“Digital reports…build on our decades of innovation and move our consumer protection mission forward,” said GIA CEO Susan Jacques. “This important transformation allows GIA to offer consumers a truly modern and engaging experience while helping our industry progress toward a more sustainable future.”

Starting in January 2023, the new Diamond Dossier service will offer a fully digital report, including the 4Cs; the app, which enables retailers and consumers to view, save and share information for their diamonds; and the Match iD instrument.

The elimination of GIA paper reports will save 20 tons of paper and 18.5 tons of plastic each year, the GIA said. It will also reduce transportation-related carbon emissions, the institute added.

Source: Diamonds.net

US Demand, Uncertain Supply Buoy Diamond Prices

Diamond trading was stable in May despite concerns about inflation, rising interest rates and slumping stock markets. Polished prices initially declined but later steadied as dealers anticipated supply shortages resulting from Russian sanctions.

The RapNet Diamond Index (RAPI™) for 1-carat diamonds slid 0.5% in May but was 9.3% higher on June 1 than at the beginning of the year.

RapNet Diamond Index (RAPI™)
MayYear to date
Jan. 1 to June 1
Year on year
June 1, 2020, to June 1 2021
RAPI 0.30 ct.0.6%1.3%-0.1%
RAPI 0.50 ct.-0.3%5.8%8.2%
RAPI 1 ct.-0.5%9.3%22.1%
RAPI 3 ct.-0.3%10.6%25.7%

US demand is supporting the market even as economic uncertainty sets in. Expectations are rising for the Las Vegas shows, which begin June 8. Dealers hope the positive sentiment will boost trading in the second half of the year. Chinese wholesalers remain cautious as activity resumes after the country’s Covid-19 lockdowns.

Inventory levels are high but have decreased in select categories. The number of diamonds on RapNet stood at 1.8 million as of June 1, up 43% from a year earlier. The quantity of 0.30-carat, D- to H-color, IF- to VS-clarity goods fell 14% in May; 0.50-carat diamonds in the same range declined 11%. Both categories were still significantly above last year’s levels.

While the sanctions on Russian goods have not yet caused notable polished scarcities, shortages are likely in the coming months. Rough supply has dropped since Alrosa canceled its March and April sales. Prices at rough auctions have increased — particularly in the small-diamond category, which Alrosa dominates. De Beers raised prices of small rough at its latest sight from June 6 to 10.

The market is splitting into two segments: Russian and non-Russian goods. Some big cutters are finding ways to buy Alrosa rough in order to serve centers that remain open to buying Russian-origin polished. These diamonds will likely sell at a discount to non-sanctioned ones.

US and European jewelers and brands may have difficulty filling their sourcing requirements in the coming months without Russian supply. This will lend further support to diamond prices.

Source: Diamonds.net

Rio Tinto Launches Business for Argyle Pinks

Diamonds from Rio Tinto’s Argyle Pink Diamond Tender. 

Rio Tinto has debuted a new strategy that will enable it to “protect the provenance” of its Argyle pink diamonds, including a certification service and a concierge trading platform.

“This is the start of a new chapter for Argyle pink diamonds, to ensure they maintain their value and investment potential as a finite, unrepeatable natural resource and achieve the status of outstanding heritage diamonds,” Rio Tinto Minerals CEO Sinead Kaufman said last week.

The venture will also play host to a new Beyond Rare tender platform for special sales events, as well as several strategic collections and collaborations involving existing inventory and the secondary market.

One such venture, the Icon Partner program, will give jewelers licensing rights to use the Argyle Pink Diamonds brand for jewelry they create with any remaining inventory they previously purchased from the Argyle mine. The first two retailers Rio Tinto has authorized are John Calleija, the owner of Australian luxury-jewelry house Calleija, and Singapore-based Glajz THG, owned by John Glajz.

“The secondary market for Argyle pink diamonds comprises almost 40 years of rare, polished pink diamonds, together with heirloom pieces of jewelry, collectibles and objects,” the miner noted. “This market requires careful management to preserve the precious provenance of Argyle pink diamonds and continue the legacy of careful custody that underscores its rarity.

Source; Diamonds.net

Gem Diamonds unearths 125-carat diamond in Lesotho

125 carat rough diamond

Africa-focused Gem Diamonds has found a 125 carat rough stone at its Letšeng mine in Lesotho, the miner’s second rock over 100 carats mined this year.

The company, known for the recovery of large, high quality stones in 2020, has seen output of high quality diamonds surpassing the 100 carat mark become less frequent over the past year.

In 2021, Gem Diamonds found only six of such diamonds at Letšeng, compared to the 16 it discovered in 2020.

The find comes as prices for small diamonds have jumped about 20% since the start of March, as cutters, polishers and traders struggle to source stones outside Russia.

State owned Russian miner Alrosa, the world’s top diamond producer by output, was hit with US sanctions following Moscow’s invasion of Ukraine.

Higher prices for lower end stones are good news for miners, but not a game changer, experts say. While every mine is different, a general rule is that 20% of production the best stones account for about 80% of profits.

Since acquiring Letšeng in 2006, the company has found more than 60 white gem quality diamonds over 100 carats each, with 16 of them recovered last year. At an average elevation of 3,100 metres (10,000 feet) above sea level, Letšeng is also one of the world’s highest diamond mines.

Source: mining.com

DRC Embarks on Mine-to-Market Program for Artisanal Diamond Miners

The first steps towards setting up a traceability program have been taken in Democratic Republic Congo (DRC), which dominates the world’s supply of diamonds from artisanal and small-scale mining (ASM).

A pilot project involving Antwerp World Diamond Centre (AWDC), the DRC mining ministry and tech company Everledger aims to establish a fully transparent value chain in a country which has a diamond sector vulnerable to human rights violations, poor working conditions, corruption and opaque or illicit trade. 
The project, called OrigemA, is initially being funded by the AWDC and will focus on transparency, sustainability and fair trade. 
The DRC is the largest producer of artisanal mined diamonds in the world, accounting for nearly 70 per cent of global ASM production, which in turn constitutes an estimated 15 to 20% of the total diamond production in the world. 
DRC’s mining minister Antoinette N’Samba Kalambayi said stakeholders “will work with the other partners to create a legal and fiscal framework that allows efficient formalization, combatting corruption, eradicating logistical hurdles, and increasing transparency in financial and fiscal flows.”
Karen Rentmeesters, AWDC’s head of industry relations, said: “This bottom-up, collaborative approach ensures that we create a model that considers the realities of artisanal, small-scale mining in remote regions and that the resulting blueprint can be scaled up and replicated in the field.”

Source: idexonline

Two Diamonds over 100ct. to Lead Sotheby’s NY

The Juno diamond
The Juno diamond

Sotheby’s will offer two diamonds weighing more than 100 carats at its upcoming jewelry sale, with one expected to fetch in excess of $10 million.

The Juno diamond, a pear-shaped, 101.41-carat, D-color, internally flawless, type IIa stone, will lead the June 16 New York Magnificent Jewels sale, the auction house said last week. Only 11 D-color diamonds over 100 carats have ever been sold at auction, Sotheby’s noted.

That stone will be joined by the Earth Star, a pear-shaped, 111.59-carat, fancy-deep-orange-brown diamond, which has returned to the auction block for the first time in nearly 40 years. The piece, which is the second-largest diamond of its color, cut and size to be offered at an auction, carries a high estimate of $2.5 million.

the Earth Star diamond
The Earth Star diamond

Designer David Webb has created a custom mounting for the stone, which was fashioned from a 248-carat rough discovered at the Jagersfontein mine in South Africa in 1967. The setting uses azurmalachite to resemble the Earth as seen from the perspective of a star, Sotheby’s explained.

Other notable items include an emerald-cut, 26.06-carat, D-color, VVS1-clarity diamond ring by Kwiat, which is estimated at up to $3 million, and a pair of diamond and sapphire earrings. The set features two pear-shaped, D-flawless diamonds weighing 4.09 and 4.12 carats; two emerald-cut, D-color diamonds weighing 3.19 and 3.17 carats; and two Kashmir sapphires weighing 9.65 and 9.44 carats. It is predicted to realize up to $3 million. Meanwhile, an Indian-inspired emerald and diamond fringe necklace by Cartier made in 1945 has a price tag of $1.5 million to $2.5 million.

Source: Diamonds.net