Anglo American’s De Beers, the world’s largest rough diamond producer by value, has decided to begin selling its own polished diamonds in auctions for the first time in its history.
The pilot auction, scheduled for June, will include a wide range of polished stones manufactured directly from the company’s own rough diamonds.
"The pilot auction, scheduled for June 29, will include a wide range of polished stones manufactured directly from De Beer’s own rough diamonds." All the polished rocks will carry grading reports from both the International Institute of Diamond Grading & Research (IIDGR) — De Beers’ in-house grading unit — and the Gemological Institute of America (GIA).
“We are interested in testing the level of demand from polished buyers for diamonds that have a clear and attractive source of origin, and that offer the assurance of product integrity that dual certification provides,” Neil Ventura, the miner’s executive vice president of auction sales, said in the statement.
If successful, the process would provide De Beers with more insight into the polished market, while also helping consumers fill gaps in supply or inventory if they were unable to find goods at the company’s rough auctions, he added.
All registered De Beers auction buyers will be eligible to bid in the first sale, which takes place on June 29.
Petra Diamonds announced that it had recovered a 138.57-carat, Type IIa, D-colour diamond at its historic Cullinan mine near Pretoria in South Africa. The company said the diamond would be offered for sale in Johannesburg later this month.
De Beers which produces thirty percent of world rough diamonds has cut prices by 10 percent for the sight.
This comes after two reductions in its annual production output by 15 percent failed to slow slump in prices of rough.
Rough diamond prices have dropped 14 percent in some categories and are in their fifth consecutive quarterly loss, which is the longest in a decade.
De Beers cut the size of the sight to $250 million and reduced the prices by 9 percent, according to sight holders.
De Beers has also contributed tens of millions to a jewellery advertising campaign. Its advertising campaign will promote diamond jewellery in the U.S. and to Chinese consumers.
The new HRD Antwerp lab is located in the heart of the new diamond district.
HRD offers quality certification services in accordance with the IDC that reflect its pledge to ensure compliance with the same stringent quality standards applied in Antwerp, where its parent lab is located. The new facility is staffed with both local and Antwerp expert gemmologists.
