Diamond Seminars, educate

The Spark of Confidence


Introduction to Diamond Buying for Consumers

Buying a diamond does not need to be a confusing process - DCLA offers in-laboratory seminars to teach you what you need to know about diamonds and how buy the smart way, and get the right diamond at the right price.

DCLA diamond experts will walk participants through ‘How to Buy a Diamond’ during a 2-3 hour in-house workshop located at the actual DCLA Laboratory, topics including:

  • Detailed explanation and hands-on evaluation of the 4C’s of diamond grading. Participants will take part in the grading process to learn how the quality and value of a diamond are established.
  • Discussion of how the diamond shape, size, and quality affect its value
  • How to go about buying or selling a diamond, the options available and which option is most appropriate for you to get the best value
  • How to read, understand, and compare Diamond Grading Certificates
  • Explanation and identification of diamond treatments and synthetic diamonds, and how they affect value


Participants will have ample opportunity to ask questions throughout the workshop. Workshops are conducted 2-3 times per year, please note that spacing is limited.
Contact DCLA on 1300 413 425 to register and reserve your place.

You may redeem the cost of the workshop against any later purchase or sale through the DCLA Diamond Exchange 


Workshop for Diamond Sales Staff

DCLA diamond experts will walk participants through a diamond course specifically tailored for on-floor sales staff, in a hands on workshop presented at the DCLA Laboratory.

Consumers are becoming more discerning and better informed; the internet is full of information and misinformation that can confuse the diamond buying customer, and jewellers now more than ever need to have the right answers for the barrage of questions they face when potential customers walk through the door.

With these factors in mind, subject areas covered in the workshop include the following:

  • Detailed explanation and hands-on evaluation of the 4C’s of diamond grading. Participants will take part in the grading process to learn how the quality and value of a diamond are established.
  • Guiding consumers to the shape, size, and quality right for them.
  • Proper handling and presentation of loose diamonds for customer viewing.
  • Explanation and identification of synthetic and treated diamonds, and how value is affected.
  • How to read and explain Diamond Grading Certificates
  • Discussions regarding common consumer misconceptions and answering frequently asked questions with confidence, topics including:
    • Differences between diamond grading certificates
    • The influx of online retailers and managing price comparisons
    • Conflict diamonds and the Kimberly Process

Participants will have ample opportunity to ask questions throughout the approximate 6 hour workshop.


Custom-tailored Trade Courses

As a jeweller, you play an extremely important role in empowering consumers with the knowledge they need to make a successful purchase.

DCLA custom-tailored seminars will assist you in guiding your staff in pointing customers to the right diamond choices.

Please contact DCLA  to inquire about a custom-tailored course you need for your staff.

latest news

Wednesday 19 July, 2017

DIAMONDS ARE ALL BILLIONS OF YEARS OLD

How you can re-purpose your existing diamonds.

Thursday 6 July, 2017

ANOTHER LARGE GEM DIAMOND RECOVERED AT LESOTHO MINE

Gem Diamonds found the high quality 126 carat, D colour Type IIa rock at Letšeng.

Monday 12 June, 2017

GEM DIAMONDS FINDS TWO LARGE ROCKS AT FLAGSHIP MINE IN LESOTHO

Africa focused Gem Diamonds has discovered two diamonds bigger than 100 carats at its Letšeng mine in Lesotho, which should help the company boost revenue and investors confidence.

Tuesday 6 June, 2017

KIMBERLEY DIAMONDS CLOSES ITS LAST MINE

Controversial Australia-based miner Kimberley Diamonds has put its last remaining diamond mine into administration after it failed to secure fresh funding.

Monday 5 June, 2017

DE BEERS GOES TO COURT OVER SOUTH AFRICA EXPORT LEVY

De Beers Consolidated Mines (DBCM) is reportedly appealing to the Pretoria High Court in South Africa to set aside a decision by the South African Minister of Minerals Mosebenzi Zwane requiring DBCM to pay a levy on diamonds exported from South Africa to Botswana for the purpose of aggregation.

Thursday 18 May, 2017

DE BEERS TAPS INTO POLISHED DIAMONDS MARKET WITH FIRST-TIME AUCTION

Anglo American’s De Beers, the world’s largest rough diamond producer by value, has decided to begin selling its own polished diamonds in auctions for the first time in its history.

Wednesday 17 May, 2017

SOTHEBY'S SELLS THE APOLLO AND ARTEMIS DIAMONDS FOR £44.9 MILLION