The 5 C's, confidence

The Spark of Confidence

Confidence

A good reputable jeweller is the first step to an intelligent diamond purchase. Your jeweller should be knowledgeable about diamonds and help you feel comfortable making this important purchase.

Next, always insist on a diamond grading certificate from an independent and recognized grading laboratory. A reputable jeweller will gladly supply an independent grading report on the diamond. Why independent? This assures an unbiased and objective evaluation of the diamond. Often a conflict of interest may exist if the same person selling the diamond determines the grade. Why a laboratory? A good lab will have advanced equipment providing for a more accurate assessment. Certain characteristics, such as treatments and enhancements, will only be detected and disclosed by a specialist laboratory.

Without a diamond grading report, unscrupulous dealers are able to sell treated, poorly made and incorrectly graded diamonds to unsuspecting customers.

A diamond grading report should include a plotted diagram of your diamond and all significant characteristics, including cut, color, clarity, and carat weight. The report will also describe the diamond’s shape, exact measurements, proportions and percentages as well as grade the overall proportions, symmetry and polish. It should also comment on the characteristics like fluorescence, graining, and any notable characteristics of the diamond. A good laboratory will also determine whether the diamond has been treated. Treatments to enhance the colour and purity of the diamond significantly reduce the value of the diamond. By international standards, these treatments should be disclosed.

A certificate is an objective expert opinion. Certification of a diamond is a safeguard for the consumer as it is verification of your diamond's authenticity and specific characteristics. Therefore, the certification in itself is a valuable document.

Click here to learn about our certificates.

latest news

Wednesday 19 July, 2017

DIAMONDS ARE ALL BILLIONS OF YEARS OLD

How you can re-purpose your existing diamonds.

Thursday 6 July, 2017

ANOTHER LARGE GEM DIAMOND RECOVERED AT LESOTHO MINE

Gem Diamonds found the high quality 126 carat, D colour Type IIa rock at Letšeng.

Monday 12 June, 2017

GEM DIAMONDS FINDS TWO LARGE ROCKS AT FLAGSHIP MINE IN LESOTHO

Africa focused Gem Diamonds has discovered two diamonds bigger than 100 carats at its Letšeng mine in Lesotho, which should help the company boost revenue and investors confidence.

Tuesday 6 June, 2017

KIMBERLEY DIAMONDS CLOSES ITS LAST MINE

Controversial Australia-based miner Kimberley Diamonds has put its last remaining diamond mine into administration after it failed to secure fresh funding.

Monday 5 June, 2017

DE BEERS GOES TO COURT OVER SOUTH AFRICA EXPORT LEVY

De Beers Consolidated Mines (DBCM) is reportedly appealing to the Pretoria High Court in South Africa to set aside a decision by the South African Minister of Minerals Mosebenzi Zwane requiring DBCM to pay a levy on diamonds exported from South Africa to Botswana for the purpose of aggregation.

Thursday 18 May, 2017

DE BEERS TAPS INTO POLISHED DIAMONDS MARKET WITH FIRST-TIME AUCTION

Anglo American’s De Beers, the world’s largest rough diamond producer by value, has decided to begin selling its own polished diamonds in auctions for the first time in its history.

Wednesday 17 May, 2017

SOTHEBY'S SELLS THE APOLLO AND ARTEMIS DIAMONDS FOR £44.9 MILLION